Frogans Technology: Quick start for trademark holders

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The priority registration period for trademark holders ended on June 15, 2015 with the start of the priority registration period for entrepreneurs, which is ongoing.

During the second phase of the priority registration period for entrepreneurs, any person seeking to develop an initiative based on the publishing of Frogans sites can register dedicated Frogans networks with a network name of his choice and Frogans addresses of public Frogans networks with a site name of his choice, e.g. a generic term, a geographical name or a community name.

Trademark holders can still register dedicated Frogans networks whose network name corresponds to their trademark during the priority registration period for entrepreneurs.




Frequenty Asked Questions (FAQ)

  1. Why is the Frogans project important for my brand?
  2. What exactly can my brand secure?
  3. What is the benefit to hold a dedicated Frogans network corresponding to my brand?
  4. How much does it cost to register My-Brand*?
  5. How can my brand benefit from a Frogans network like My-Brand*?
  6. When will I be able to use My-Brand*?
  7. What will Frogans sites be used for: e-commerce? News? Personal communications? Social networking? Gaming and entertainment?
  8. How will consumers access Frogans sites? Will they use a Web browser such as Chrome, Firefox, Internet Explorer or Safari? Will they use an app?
  9. How to Frogans sites fit in with Web sites and smartphone apps?
  10. Since Frogans sites are not viewed as a replacement for Web sites, what will Frogans sites be used for? And what are the key arguments as to why companies should embrace the Frogans project?
  11. Exactly when will Frogans sites be launched?
  12. What is the advantage of registering My-Brand* now?
  13. How is my brand protected?
  14. Does ICANN support these new Internet addresses?
  15. Can I discuss this with my domain name registrar, my intellectual property counsel, or my lawyer?
  16. What is the OP3FT doing to promote the Frogans project among the global Internet audience?
  17. How can I learn more about the Frogans project?

If you have further questions, either send them via E-mail to support-quickstart+tmh@frogans.org or post them on the Early-Questions mailing list. Pertinent questions will be added to this FAQ.
To receive official announcements on important news relating to the Frogans project, join the Announcement read-only mailing list.


  1. Why is the Frogans project important for my brand?

    This is an opportunity to get in on the ground floor for the next major change for the Internet: the introduction of Frogans sites.

    Frogans sites provide a new, secure communications area for publishing content. The concerns of trademark holders have been addressed in advance of the introduction of the Frogans technology on the Internet. That is why the OP3FT, the non-profit organization responsible for developing the Frogans technology in the form of an open standard for the Internet, decided to set up a priority registration period for trademark holders.

    [PDF] Context of the introduction of Frogans sites on the Internet
    Welcome to the Frogans project: project.frogans.org

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  2. What exactly can my brand secure?

    Your brand name can become a dedicated Frogans network: My-Brand*

    For example, if your brand is "Acme", you could create a dedicated Frogans network called "Acme". You can then create an unlimited number of Frogans addresses including:

    Acme*Services
    Acme*Group
    Acme*Media-Center
    Acme*2015
    Acme*Investors
    Acme*About-us

    By registering your trademark as a dedicated Frogans network, you become the only holder authorized to add Frogans addresses to that Frogans network.

    Priority registration period for entrepreneurs
    Sources

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  3. What is the benefit to hold a dedicated Frogans network corresponding to my brand?

    There are two benefits to hold a dedicated Frogans network. For example, if you own the trademark "Acme":


    As stated in Introduction of the "Rules for the registration of a Dedicated Frogans Network during the priority registration period for entrepreneurs", you have two possibilities for registering Frogans addresses:


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  4. How much does it cost to register My-Brand*?

    As a trademark holder, you register your brand using the services of a Frogans Core Registry (FCR) account administrator. The FCR account administrator registers your dedicated Frogans network on your behalf with the FCR Operator, and then charges you a fee for this service. FCR account administrators are free to set their own fees.

    The list of FCR account administrators is available here.

    The fee for registering a dedicated Frogans network is approximately 1% of the application fee for a new gTLD (i.e. a new domain name extension) with ICANN. Furthermore, the process is much less complex: it only takes a few minutes.

    Dot Brand TLDs versus Frogans networks
    Sources

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  5. How can my brand benefit from a Frogans network like My-Brand*?

    The Frogans sites you publish using a dedicated Frogans network such as My-Brand* will let you expand your online presence and reach a larger audience, especially on mobile devices.

    In addition to the Web sites and mobile applications you may have today, you will be able to publish simple, secure Frogans sites that are fast to load and quick to render, and that will look exactly the same on all devices.

    [Video] FTC3 - Browsing Frogans sites: demonstration on 5 platforms

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  6. When will I be able to use My-Brand*?

    You can register it today and you will be able to publish Frogans sites later this year.

    First comes a two-month priority registration period for trademark holders. This period is followed by a priority registration period for entrepreneurs, when anyone will be able to register any term as a dedicated Frogans network. Finally, it will be possible to publish Frogans sites and make them available to the general public.

    Milestones for the opening of the Frogans Core Registry (FCR)
    Sources

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  7. What will Frogans sites be used for: e-commerce? News? Personal communications? Social networking? Gaming and entertainment?

    All of the above and more. Frogans sites will enable consumers to quickly obtain any type of information from any organization or individual. Beyond any traditional uses of Internet publishing, Frogans sites will be used in a myriad of innovative ways that are currently being invented by publishers worldwide.

    Consumers benefit because Frogans sites are:


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  8. How will consumers access Frogans sites? Will they use a Web browser such as Chrome, Firefox, Internet Explorer or Safari? Will they use an app?

    Consumers access Frogans sites on all Frogans networks using Frogans Player, secure software provided by the OP3FT that can be downloaded free of charge. On mobile devices like smart phones or tablets, Frogans Player is provided as an app available through app stores.

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  9. How to Frogans sites fit in with Web sites and smartphone apps?

    Frogans sites are complementary to both Web sites and smartphone apps. They are intended to exist alongside them. For example, a corporate Frogans site can provide the front line of information for the publisher. If consumers want more details, they can click on a link on one of the pages (called "slides") of the Frogans site to visit the publisher's Web site or download a custom app developed by the publisher.

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  10. Since Frogans sites are not viewed as a replacement for Web sites, what will Frogans sites be used for? And what are the key arguments as to why companies should embrace the Frogans project?

    Frogans technology offers a new way to publish content on the Internet that publishers worldwide can use as a complement to existing methods, especially on mobile devices.

    In today's world where users are increasingly relying on their mobile devices to access content, publishers are seeking solutions to maintain and further develop their presence on the Internet.


    Frogans sites are fast-loading, portable, and identical across all devices, including smartphones and tablets. They offer a solution to help content publishers maintain and further develop their presence on the Internet.

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  11. Exactly when will Frogans sites be launched?

    The Frogans technology is being rolled out progressively over the course of 2015, and the first Frogans sites should be published in early 2016. In the mean time, site developers will be able to prepare early versions of Frogans sites by this fall, while software developers will be able to develop authoring tools targeting site developers.

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  12. What is the advantage of registering My-Brand* now?

    You can now lay the groundwork for a new digital strategy encompassing Frogans sites.

    You can also ensure that no one else with a similar trademark registers it first.

    In order to avoid additional costs for you, the duration of the period between the registration date and the date when it is possible to publish Frogans sites on the Internet is added, at no additional cost, to the duration you choose.

    [PDF] Rules for the registration of a Dedicated Frogans Network during the priority registration period for entrepreneurs

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  13. How is my brand protected?

    If you register a dedicated Frogans network such as My-Brand* now, you will secure its exclusive use for the duration of the initial period of the registration that you choose, as well as for subsequent renewals.

    The OP3FT has set up a legal framework to protect trademark holders from abusive registrations of Frogans addresses and Frogans networks. The Uniform Dispute Resolution Policy for Frogans Addresses (UDRP-F) defines proceedings directly inspired by the UDRP proceedings set up by ICANN. Two Dispute Resolution Service Providers have already been approved by the OP3FT: FORUM and the Asian Domain Name Dispute Resolution Centre

    [PDF] Uniform Dispute Resolution Policy for Frogans Addresses
    [Video] FTC2 - UDRP-F proceedings for trademark protection

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  14. Does ICANN support these new Internet addresses?

    Yes. Frogans addresses are resolved using underlying services provided via the .frogans generic top-level domain (gTLD), which is delegated by ICANN to the OP3FT.

    However, Frogans addresses are not domain names using the .frogans extension. Frogans addresses are a new type of Internet address designed for a new type of content: Frogans sites, accessible from Frogans addresses such as My-Network*My-Site.

    Frogans addresses: new identifiers for Frogans sites
    Sources

    To understand how the Frogans project uses the .frogans gTLD, visit nic.frogans

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  15. Can I discuss this with my domain name registrar, my intellectual property counsel, or my lawyer?

    Yes. Your domain name registrar, your intellectual property counsel, or your lawyer can become an FCR account administrator in order to register and manage your Frogans network My-Brand*.

    [PDF] Rules for the registration of a Dedicated Frogans Network during the priority registration period for entrepreneurs

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  16. What is the OP3FT doing to promote the Frogans project among the global Internet audience?

    As part of its public-interest mission, the OP3FT has been working for years to develop a broadly-based international ecosystem:


    Beyond OP3FT's activities, many companies and entrepreneurs in the ecosystem are promoting the technology, mostly in their own interest. The OP3FT expects the service and content offerings of those businesses to be major promotional vectors for the Frogans technology.

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  17. How can I learn more about the Frogans project?

    Here are some useful links:


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